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"There’s got to be a better way to do this. Some of our ways of doing things don’t seem very efficient ― or very cost-effective. Budgets aren’t getting bigger, so how do I figure out how to work smarter and get the number crunchers off my back?"
 

Sometimes all it takes is another point of view. We’re good at figuring out ways of doing things more efficiently. A few examples:

  • For a professional association, we developed a new direct-mail process that increased "hits" to target markets, reduced quantities mailed by one-third, and eliminated rework ― all without increasing the budget.

  • We revised a business’s process for distributing press releases and reduced the cost by two-thirds ― and got the news to editors while it was still news.

  • We increased seminar attendance by an average of 66% for a professional association with a better process for determining seminar programming and location.

  • We created an award-winning internal communications program that integrated print and electronic media (including an intranet) to support a business’s change initiatives ― and saved the company 13% over the cost of the old program.

Maybe there is a better way. Let’s find it.

 

©2007 Zillman Communications